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Browsing by Author Rosechongporn Komolsevin

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Issue DateTitleAuthor(s)Advisor(s)
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2015Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University StudentsJames Montgomery ChowRosechongporn Komolsevin; Ratanasuda Punahitanond
2023Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and ConsumptionTao ChaodaRosechongporn Komolsevin
2018Fan Activities as Tools to Improve Learning MotivationProud ArunrangsiwedRosechongporn Komolsevin
2005Framing of news on terrorism in Southeast Asian newspapersGalina BannavongRosechongporn Komolsevin
10-Sep-2018Gender, academic achievement and communication apprehension in English classroom among Chinese college studentsLiang YingRosechongporn Komolsevin
21-Jan-2021IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISIONSagarika RaiRosechongporn Komolsevin
2023Media Image Building of E-Sports StarsYawen LuoRosechongporn Komolsevin
2021Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intentionHanxin ZhangRosechongporn Komolsevin
2023Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different GenerationsPeng YanRosechongporn Komolsevin
2022Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in ChinaZhang JiahuiRosechongporn Komolsevin
2008Rhetorical sensitivity and communication competence : a test for convergent validityDilbeck, Keith EdwardRosechongporn Komolsevin; Sudarat D.Chantrawatanakul
2007Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructorsDuangdeeden, Hazel Mae C.Rosechongporn Komolsevin
2008Study of bhutanese peoples radio litsening behaviour and gratificatoinsTshering, ChhodenRosechongporn Komolsevin
2021Textual Analysis of Content Strategy in Facebook Fanpage of Samsung Galaxy A Series during Its Launched Campaigns in VietnamTran Thi Xuan ThinhRosechongporn Komolsevin
2022Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individualswen_SunRosechongporn Komolsevin
2020The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in BangkokJiaye LiuRosechongporn Komolsevin
2021The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on WeiboWei MeiRosechongporn Komolsevin
2021The Impact of Media Reform on Journalists: A Case Study of CCTV NewsGuan XiaRosechongporn Komolsevin
Showing results 8 to 27 of 30
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