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Browsing by Author Ratanasuda Punnahitanond

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Showing results 19 to 33 of 33

Issue Date	Title	Author(s)	Advisor(s)
2024	Persuasion in Covid-19 health messages on social media: A case study of China	Manhong Li	Ratanasuda Punnahitanond
2023	Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China	Yuwen Teng	Ratanasuda Punnahitanond
2023	Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChat	Yujin Yang	Ratanasuda Punnahitanond
2015	Portrayal of Thailand: A Comparative Study of American and Chinese Films	Huang Shang	Ratanasuda Punnahitanond
2024	Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category	Xiaolin Hu	Ratanasuda Punnahitanond
2022	Product placement in Chinese variety show: A case study of Back to Fields	Changyan Liu	Ratanasuda Punnahitanond
2021	Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board	Laiping Huang	Ratanasuda Punnahitanond
2024	Textual analysis of advertising execution styles by top six TikTok influencers: A case study of Vietnam	Thien Vinh Hoang	Ratanasuda Punnahitanond
2021	Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their Motivation	Poiluang Konsongsaen	Ratanasuda Punnahitanond
2024	The Effects of Culture-Embedded Advertisements on Consumers’ Brand Recognition and Brand Preference: A Case Study of Johnson & Johnson	Yiyin Liang	Ratanasuda Punnahitanond
2021	The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in Shanghai	Sergey Khukhlaev	Ratanasuda Punnahitanond
2021	The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam	Hau Le	Ratanasuda Punnahitanond
2023	The Move Forward Party (MFP) Political Communication and Its Effects on Voters’ Perceived Political Ideology, Attitude Homophily, and the 2023 Thailand General Election Decision: Comparing Four Thai Generations	Salas Supalakwatchana	Ratanasuda Punnahitanond
2018	Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand	Chang, Xiaoqing	Ratanasuda Punnahitanond
2020	Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory	Htoo Zin Oo	Ratanasuda Punnahitanond

Showing results 19 to 33 of 33

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