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Browsing by Author Ratanasuda Punnahitanond

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Issue DateTitleAuthor(s)Advisor(s)
2020Dharma Programs on Thai Television: An analysis of Their Narration and ContentBalram GurungRatanasuda Punnahitanond
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2019Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship typesMichael D. WykoffRatanasuda Punnahitanond; Chalisa Magpanthong
2021Health communication via Line and Thai seniors: Impacts of content type and message framing on audiences’ responsesOpaporn PasvekinRatanasuda Punnahitanond
2018How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?Nguyen Le Phuong QuynhRatanasuda Punnahitanond
2021Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’SLin Chi HsunRatanasuda Punnahitanond
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2013Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese AdolescentsChau Ngoc PhamRatanasuda Punnahitanond
2022Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48Wenhao FanRatanasuda Punnahitanond
2021Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientationsYimin WangRatanasuda Punnahitanond
2023Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of ChinaYuwen TengRatanasuda Punnahitanond
2023Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChatYujin YangRatanasuda Punnahitanond
2015Portrayal of Thailand: A Comparative Study of American and Chinese FilmsHuang ShangRatanasuda Punnahitanond
2022Product placement in Chinese variety show: A case study of Back to FieldsChangyan LiuRatanasuda Punnahitanond
2021Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism BoardLaiping HuangRatanasuda Punnahitanond
2021Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their MotivationPoiluang KonsongsaenRatanasuda Punnahitanond
2021The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in ShanghaiSergey KhukhlaevRatanasuda Punnahitanond
2021The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in VietnamHau LeRatanasuda Punnahitanond
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