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Browsing by Author Nittana Tarnittanakorn

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Issue DateTitleAuthor(s)Advisor(s)
2019Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in BangkokTeerawat TrikraisriNittana Tarnittanakorn
2020INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOKThanon Naruj BampenphonNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2018Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, VietnamNgoc Thai Khanh NguyenNittana Tarnittanakorn
2018Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in ThailandYang QiongNittana Tarnittanakorn
2022Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in BangkokAmornrat YuensukNittana Tarnittanakorn
2019Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in BangkokXiaomeng DongNittana Tarnittanakorn
2019Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in ChinaLiqin, HeNittana Tarnittanakorn
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