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Browsing by Subject Purchasing Decision
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Showing results 1 to 5 of 5
Issue Date
Title
Author(s)
Advisor(s)
2018
A Study of Factors Influencing Customer Purchasing Decisions of Luxury Condominiums on Sukhumvit Area: Quattro Thong Lo, The Emporio Place, and Millennium Residence, Bangkok
Chantima Jirakittikul
Sumas Wongsunopparat
2015
Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise Thailand
Ajan Shrestha
Sriwan Thapanya
;
Sumas Wongsunopparat
2016
Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in Thailand
Phompassorn Boontavipitak
Sumas Wongsunopparat
2025
The Impact of Marketing Mix, Consumer Culture, and Perceived Value Towards Consumers’ Purchasing Decision of Durian from Thailand
Zijian Shang
Chutimavadee Thongjeen
2021
The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam
Hau Le
Ratanasuda Punnahitanond
Showing results 1 to 5 of 5
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