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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4587

Title: The Effects of Service Quality, Website Design, Information Quality, and Online Payment System on Customer satisfaction with meituan in nanning city of china
Authors: Jijia Wang
Keywords: Service Quality
Website Design
User Satisfaction
Online Payment
Information Quality
Issue Date: 2020
Publisher: Bangkok University
Abstract: The main purpose of this study is to research the factors influencing customer satisfaction with Meituan in Nanning, Guangxi Province, China. The target population of the study was the consumers who used Meituan service for a long time. They lived in Nanning city, Guangxi Province. This study used quantitative research methods, and used descriptive statistical methods to analyze and evaluate the data, including percentage, mean, standard deviation, and extrapolation statistics. In addition, multiple regression was used to test the hypotheses. The results show that service quality, information quality, website design and online payment system had a statistically significant impact on customer satisfaction.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2020
Advisor(s): Khomson Tunsakul
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4587
Appears in Collections:Independent Studies - Master
Independent Studies

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