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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4586

Title: A study of the factors influencing customers’ repurchasing intention for a thai cosmetic brand, oriental princess, in pathumwan district of bangkok
Authors: Qunli Tang
Keywords: Repurchase Intention
Perceived Value
Social Network
Issue Date: 2020
Publisher: มหาวิทยาลัยกรุงเทพ
Abstract: The purpose of this paper was to examine the factors affecting consumers’ repurchasing intention for a Thai Cosmetic brand, Oriental Princess, in Pathum wan District of Bangkok. The study aims to investigate factors such as the perceived value, social network and brand trust, as independent variables, and repurchase intention as the dependent variable. Descriptive statistics and multiple regression analysis were used to analyze the data. The analysis revealed that perceived value and social network had a positive impact on the repurchase intention.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2020
Advisor(s): Khomson Tunsakul
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4586
Appears in Collections:Independent Studies - Master
Independent Studies

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