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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4355

Title: Country Image,Destination Image And Memorable Tourism Experiences That Lead To The Increase Of Chinese Re-visited Tourists In Thailand
Authors: Yakun Mao
Keywords: country image
destination image
memorable tourism experience
revisited intention
Issue Date: 2020
Publisher: Bangkok University
Abstract: The purpose of this study is to study how Thailand's national image, destination image and Memorable tourism experiences have influenced Chinese tourists' intention to revisit Thailand, while exploring the relationship between national image and destination image. This study explores which aspects of Thailand's national image affect Chinese tourists' intention to visit Thailand again, how Thailand's destination image affects Chinese tourists' intention to visit Thailand again, and how Memorable tourism experiences affect Chinese tourists' intention to visit again. Based on 385 questionnaires from respondents aged 25 to 55 who have been to Thailand at least twice, this study uses quantitative research, including the use of descriptive statistics to show respondents' personal data and their travel behavior, and use simple linear regression to test hypotheses. Hypothesis test results show that for Chinese tourists, the national image of Thailand, the image of Thai destinations, and the Memorable tourism experiences all linearly affect the intention of Chinese tourists to revisit Thailand, and the national image of Thailand also significantly affects the destination image of Thailand.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2019
Subjects: Foreigner tourists
Decision making
Thai -- Description and travel
Foreigner tourists -- Decision making
Advisor(s): Lokweetpun Suprawan
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4355
Appears in Collections:Independent Studies - Master
Independent Studies

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