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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3762

Title: THT influence of Chinese Kung Fu films on Chinese audience: Cognitive, affective, physical responses, and motivational outcomes
Authors: Jiazi, Wang
Keywords: Chinese Kung Fu Film
Chinese Audience
Issue Date: 2019
Publisher: Bangkok Unviersity
Abstract: Nowadays, with the development of people’s living quality and movie industry, more and more people want to go to the cinema to watch a movie. Not only for relaxing, but also for their spiritual world. Audience like special charms of different cultures, such as Chinese kung Fu. The paper discusses about Chinese Kung Fu films and audience. The aim of this paper is to find the influence of Chinese kung Fu film on Chinese audience. The paper used quantitative research, and used questionnaire to be the main method to get the data that we want. Questionnaire sent to 400 people to get the data and used SPSS to get the information that we need. Findings suggests that the Chinese Kung Fu films has positive influence on Chinese audience.
Description: Independent Study (M.Com.Arts)--Strategic Communications, Graduate School, Bangkok University, 2018
Subjects: Motion picture industry
Motion picture audiences
Motion pictures -- Ratings
Motion pictures
Kung fu
Advisor(s): Patama Satawedin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3762
Appears in Collections:Independent Studies
Independent Studies - Master

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