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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3649

Title: Study on the perceived popularity of TikTok
Authors: Hou, Liqian
Keywords: short video apps
Tik Tok app
perceived popularity
Issue Date: 2018
Publisher: Bangkok University
Abstract: With the rapid development of short video industry, all kinds of short video apps emerge at the right time and spread quickly. However, there are little study on the short video apps. So, the research chooses Tik Tok app to study. Inducting three factors: product positioning, content variety and uniqueness to explore the relationship between them and perceived popularity of Tik Tok. The study is a quantitative research and using questionnaire as data collection tool. Questionnaires are distributed to Haidian district, Beijing, China and 200 participants who were randomly selected are age between 1970s to 2000s. Results of Pearson-Moment Correlation showed there is a positive relationship between product positioning, content variety, uniqueness and perceived popularity of Tik Tok.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2018
Subjects: Social media -- Case studies
Online social networks -- Case studies
Technological literacy
Computer literacy
Film clips
Film clips -- Research -- Case studies
Advisor(s): RoseChongporn Komolsevin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3649
Appears in Collections:Independent Studies
Independent Studies - Master

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