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http://dspace.bu.ac.th/jspui/handle/123456789/3649
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Title: | Study on the perceived popularity of TikTok |
Authors: | Hou, Liqian |
Keywords: | short video apps Tik Tok app perceived popularity |
Issue Date: | 2018 |
Publisher: | Bangkok University |
Abstract: | With the rapid development of short video industry, all kinds of short video apps
emerge at the right time and spread quickly. However, there are little study on the
short video apps. So, the research chooses Tik Tok app to study. Inducting three
factors: product positioning, content variety and uniqueness to explore the
relationship between them and perceived popularity of Tik Tok. The study is a
quantitative research and using questionnaire as data collection tool. Questionnaires
are distributed to Haidian district, Beijing, China and 200 participants who were
randomly selected are age between 1970s to 2000s. Results of Pearson-Moment
Correlation showed there is a positive relationship between product positioning,
content variety, uniqueness and perceived popularity of Tik Tok. |
Description: | Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2018 |
Subjects: | Social media -- Case studies Online social networks -- Case studies Technological literacy Computer literacy Film clips Film clips -- Research -- Case studies |
Advisor(s): | RoseChongporn Komolsevin |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/3649 |
Appears in Collections: | Independent Studies Independent Studies - Master
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