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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3294

Title: Factors Influencing Cambodian’s Customer Loyalty in Using the Service at Coffee Shops in Phnom Penh, Cambodia
Authors: Sinit To
Keywords: Product quality
Service quality
Brand innovation
Physical environment,
customer loyalty
Issue Date: 2018
Publisher: Bangkok University
Abstract: The purpose of this study were ( 1 ) To explore the Cambodian people’s in Phnom Penh. As such product quality, service quality, brand innovation and physical environment, the coffee shop. ( 2 ) To explore the impact of (Independent variable), product quality, service quality, brand innovation, physical environment, on the Cambodian People’s (dependent variable), on customer loyalty and found towards the coffee shop. The research was based on primary data collected by using questionnaires. The 180 sample were randomly selected. The mean, standard deviation, and multiple regression analysis in the used for data analysis and hypothesis testing. It was found that the factors which influenced the Cambodian’s loyalty to were the service at coffee shop in Phnom Penh were service quality and physical environment.
Description: Independent Study (M.B.A)--Graduate School, 2018
Subjects: Coffee shops
Coffee shops -- Cambodians -- Research
Customer loyalty
Customer loyalty -- Cambodians -- Research
Coffee shops -- Cambodians -- Phnom Penh -- Research
Coffee shops -- Cambodians -- Phnom Penh -- Case studies
Advisor(s): Kasemson Pipatsirsak
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3294
Appears in Collections:Independent Studies - Master
Independent Studies

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