Factors Influencing Cambodian’s Customer Loyalty in Using the Service at Coffee Shops in Phnom Penh, Cambodia

Abstract

The purpose of this study were ( 1 ) To explore the Cambodian people’s in Phnom Penh. As such product quality, service quality, brand innovation and physical environment, the coffee shop. ( 2 ) To explore the impact of (Independent variable), product quality, service quality, brand innovation, physical environment, on the Cambodian People’s (dependent variable), on customer loyalty and found towards the coffee shop. The research was based on primary data collected by using questionnaires. The 180 sample were randomly selected. The mean, standard deviation, and multiple regression analysis in the used for data analysis and hypothesis testing. It was found that the factors which influenced the Cambodian’s loyalty to were the service at coffee shop in Phnom Penh were service quality and physical environment.