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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2303

Title: A study of factors influencing consumer's consumption of dietary supplement in Bangkok
Authors: Narisara Udomkitmongkol
Keywords: Dietary Supplement
Consumer's purchase intention
Issue Date: 2016
Publisher: Bangkok University
Abstract: The demand of vitamin, dietary, herb supplement consumption has been addressed for years and consequently the highly competitive market also happens. It is; Therefore, important for all marketers to realize the consumer’s purchase intention towards dietary supplement. This research study was focused on identifying the relationship between independent variable; healthy lifestyle, perceive price, electronic word of mouth, health consciousness, demographic factor (gender, age, income, education, marriage status, occupation) and dependent variable; behavior intention of dietary supplement.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2016
Advisor(s): Ithi Tontyaporn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2303
Appears in Collections:Independent Studies - Master

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