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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2263

Title: A Study on Factors Affecting Customer’s Attitude toward Intention to Purchase Green Products in Bangkok, Thailand.
Authors: Saichao Li
Keywords: Green product
Health Consciousness
Environmental attitude
Environmental knowledge
Environmental advertising
Price
Green Product
Eco-label
Social influence
Corporate Social Responsibility
Brand Image
Intention to purchase
Issue Date: 21-Jan-2017
Abstract: In the study, the factor that can affect customer’s attitude toward intention to purchase green products in Bangkok, Thailand. The dependent variable is intention to purchase green products, and the independent variables which include Health Consciousness, Environmental attitude, Environmental knowledge, Environmental advertising, Price, Green Product, Eco-label, Social influence, Corporate Social Responsibility, Brand Image.
The study focuses on factors This paper describes tem independent variables which are Health Consciousness, Environmental attitude, Environmental knowledge, Environmental advertising, Price, Green Product, Eco-label, Social influence, Corporate Social Responsibility, Brand Image and only one dependent variable which is customer’s attitude toward intention to purchase green products. There are 400 questionnaires were send to target population in the Green Product market. In the questionnaires will be nine sections to cover all the independent variables and dependent variables. And judgment with convenience of non-probability sampling was applied during that time.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2016
Advisor(s): Sumas Wongsunopparat, Ph.D
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2263
Appears in Collections:Independent Studies - Master
Independent Studies

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