|
DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >
Please use this identifier to cite or link to this item:
http://dspace.bu.ac.th/jspui/handle/123456789/2262
|
Title: | The Study of Factors Influencing Chinese Customers’ Purchase Decision of Residential Condo in Bangkok |
Authors: | Lin Lei |
Keywords: | residential condo location price quality brand image promotion after sale service structural attributes of condo subjective norms demographic lifestyle attitude perceived behavior control neighborhood factors motivation of property investment finance customers’ purchase decision |
Issue Date: | 2017 |
Publisher: | Bangkok University |
Abstract: | The study focuses on factors influencing Chinese customers’ purchase decision of residential condo in Bangkok. The dependent variable is Chinese customers’ purchase decision in residential condo in Bangkok, and the independent variables which include Location, Price, Quality, Brand Image, Promotion, After Sale Service, Structural Attributes of Condo, Subjective norms, Demographic lifestyle, Attitude, Perceived behavior control, Neighborhood Factors, Motivation of Property Investment, Finance. The 400 questionnaires survey was distributed to Chinese consumers who have considered and experienced purchase condo in Bangkok. The researchers applied the non-probability to find the sampling unit in this study. Location, Price, Quality, Brand Image, Promotion, After Sale Service, Structural Attributes of Condo, Subjective norms, Demographic lifestyle, Attitude, Perceived behavior control, Neighborhood Factors, Motivation of Property Investment, Finance can influence Chinese customers’ purchase decision of residential condo in Bangkok. |
Description: | Independent Study (M.B.A) -- Graduate School, Bangkok University, 2016 |
Advisor(s): | Sumas Wongsunopparat |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/2262 |
Appears in Collections: | Independent Studies - Master Independent Studies
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|