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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2262

Title: The Study of Factors Influencing Chinese Customers’ Purchase Decision of Residential Condo in Bangkok
Authors: Lin Lei
Keywords: residential condo
location
price
quality
brand image
promotion
after sale service
structural attributes of condo
subjective norms
demographic lifestyle
attitude
perceived behavior control
neighborhood factors
motivation of property investment
finance
customers’ purchase decision
Issue Date: 19-Jan-2017
Abstract: The study focuses on factors influencing Chinese customers’ purchase decision of residential condo in Bangkok. The dependent variable is Chinese customers’ purchase decision in residential condo in Bangkok, and the independent variables which include Location, Price, Quality, Brand Image, Promotion, After Sale Service, Structural Attributes of Condo, Subjective norms, Demographic lifestyle, Attitude, Perceived behavior control, Neighborhood Factors, Motivation of Property Investment, Finance.
The 400 questionnaires survey was distributed to Chinese consumers who have considered and experienced purchase condo in Bangkok. The researchers applied the non-probability to find the sampling unit in this study. Location, Price, Quality, Brand Image, Promotion, After Sale Service, Structural Attributes of Condo, Subjective norms, Demographic lifestyle, Attitude, Perceived behavior control, Neighborhood Factors, Motivation of Property Investment, Finance can influence Chinese customers’ purchase decision of residential condo in Bangkok.
Description: Independent Study (M.B.A) -- Graduate School, Bangkok University, 2016
Advisor(s): Sumas Wongsunopparat, Ph.D
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2262
Appears in Collections:Independent Studies - Master
Independent Studies

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