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DSpace at Bangkok University >
Browsing by Type Independent Studies
Showing results 311 to 330 of 4105
Issue Date | Title | Author(s) | Advisor(s) | 2010 | The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phones | Pratumrat Sopin | Wuthichai Sitthimalakorn |
2015 | The factor of influencing consumer satisfaction to purchase and repurchase skin care products through online shopping in bangkok | Pharanya Paiboonthavornying | Sumas Wongsunopparat |
2019 | The factors affecting intention to adopt innovative technology in convenience stores industry in China: A case of Alibaba Distribution Platform (ADP) | Feng Yang | Lokweetpun Suprawan |
2021 | The factors influencing consumer choice of online to offline (O2O) platform: A case study of food delivery application | Phurt Benjajinda | Dongcheol Heo |
2020 | The factors influencing customer satisfaction on may’s garden house restaurant in Bangkok | Mao, MuLong | James, Paul TJ |
2021 | The Factors of Education, Necessity, Access toward Recent Thai Business Graduates' Perception of Contract Management | Aria Fatourehchi | Suthinan Pomsuwan |
2018 | The factors of social media and online content affecting foreign travelers’ decision
making process to visit Thailand | Narat Koopratoomsiri | Lokweetpun Suprawan |
2015 | The Factors that Affect Customers Purchase Intention whilst Using WeChat as A Marketing Tool | Li, Jing | James, Paul TJ |
2019 | The Female Stereotype: A Case Study of Chinese TV Commercials in China | Deng Shuang | Patama Satawedin |
31-Mar-2021 | THE GENDER ROLE PORTRAYAL OF DISNEY PRINCESSES AND ITS IMPACT ON THE AUDIENCE | Sohani Shahid | Associate Professor Rosechongporn Komolsevin, Ph.D |
2023 | The impact of brand advocacy, electronic word of mouth, and microinfluencer, factors towards consumer purchase intention on social media in Thailand | Digdarshan Thapa | Suthinan Pomsuwan |
2018 | The Impact of Brand Awareness and Social Marketing Media on Thai Consumqr Brand Loyalty for Buying New Brand of European Automobile | Akihiro Yoshida | Kasemson Pipatsirisak |
2019 | The Impact of Brand Awareness, Sales Promotion, Online Advertising, Product Attributes, on Chinese Tourist’s Intention to Buy Thai Instant Noodle | Weikai Liao | Kasemson Pipatsirisak |
2019 | The impact of brand trust, perceived product quality and perceived value on Chinese consumers' buying intention of Chinese brand automobiles | Wang Yupeng | Kasemson Pipatsirisak |
21-Jan-2021 | The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese Customers | Guangyi Ling | Pacharaporn Kesaprakorn |
2019 | The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics Market | Jingrong Luo | Boonlert Supadhiloke |
2020 | The impact of Chinese tourists’ use of Weibo as their tourist destination selection to Thailand | Danqi Li | Suwannee Luckanavanich |
2023 | The Impact Of Conflict Management, Work-Life Balance, And Emotional Intelligence, Towards Employee Performance In Private Companies In Yangon | Jessica | Chutimavadee Thongjeen |
2023 | The Impact of Consumer Behavior, Influence Credibility, and Product Attributes Factors towards Online Purchase Intention on Healthy Food | Nutnicha Plikarnon | Sarinya Suttharattanagul |
2020 | The impact of crisis management strategies and corporate reputation on chinese consumers’ purchase intention in e-commerce | Yanfang Liu | Pacharaporn Kesaprakorn |
Showing results 311 to 330 of 4105
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