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Browsing by Type Independent Studies

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Issue Date	Title	Author(s)	Advisor(s)
2020	Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise University	Miao Ling	Detlef Reis; Luo Qiuxue
2020	Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise University	Fen Li	Detlef Reis; Qinghua Qin
2022	Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospital	Pattarata Techapaitoon	Detlef Reis
2019	Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand	Kittipot Sukkasem	Lokweetpun Suprawan
20-Aug-2022	Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative Study	Paranee Sakulwichitsintu	Detlef Michael Reis
2015	Key Factors in Hypermarket Business that Effect on Customer‘s Repurchase	Rani Pandey	Sumas Wongsunopparat
2015	Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang Laos	Ngugen Ngoc Phuc Toan	Sumas Wongsunopparat
2013	Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents	Chau Ngoc Pham	Ratanasuda Punnahitanond
26-Oct-2019	Marketing Implication Relating To Identified Factors That Influence Customer’s Loyalty Towards L’Oreal Cosmetics at Siam Paragon Mall in Bangkok	Krittiya Chaiyasit	Paul TJ James
2022	Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48	Wenhao Fan	Ratanasuda Punnahitanond
2021	Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations	Yimin Wang	Ratanasuda Punnahitanond
2021	Media content and online audience engagement practices on Youtube: Content analysis of videos by top eight Youtube foreign Influencers in China	Zixuan Huang	Vimviriya Limkangvanmongkol
2017	Media Framing of the 2014 Indian Elections: The Rise of Prime Minister Narendra Modi	Tejasvi Vasudevan	Boonlert Supadhiloke
2023	Message framing and message appeals on COVID-19 vaccination: A content analysis on COVID-19 vaccination Youtube videos	Chadarat Senorit	Vimviriya Limkangvanmongkol
2023	Motivation for people to be more sustainable in Cambodia	Rithchesda Chharom	Ronald Vatananan-Thesenvitz
2023	Motivations for purchasing electric cars in Switzerland: A market research study comparing switchers and non-switchers	Rossier Valentin	Ronald Vatananan-Thesenvitz
2023	Motivation to eat healthily in Cambodia: Why do people with busy lifestyles not eat healthily?	Sokty Lak	Ronald Vatananan-Thesenvitz
2020	Network Technology, Teaching Quality and Learning Interaction Impacting Learning Satisfaction in New Oriental Online Education	Xiaoqiong Xia	Suthinan Pomsuwan
2018	Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, Vietnam	Ngoc Thai Khanh Nguyen	Nittana Tarnittanakorn
2560	Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานคร	รัญชนา โภชนกิจ	ปฐมา สตะเวทิน

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