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Browsing by Type Independent Studies

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Issue Date	Title	Author(s)	Advisor(s)
2016	A behavioural study of “Generation Y” living in Bangkok with regards to music consumption and digital media path	Jita Wanitkanchai	-
2015	A Case Study to understand the Factors that promote and facilitate Medical Tourism in Thailand with regards to Services provided by Hospitals	Tejasvi Vasudevan	Sriwan Thapanya
2017	A comparattive study of choice decision between public and private University in Thailand	Veeraya Boonrak	Sumas Wongsunopparat
2015	A Cross-cultural Analysis of Disney Mulan film and Chinese Mulan Drama impacts on Chinese Audience’s Attitude	Wenmin Mo	Boonlert Supadhiloke
2004	A modified technology acceptance model for analyzing the determinants affecting initial and post intention to adopt mobile technology in Thailand	Somboon Thanarithiporn	Lee, Sang M.
2020	Analysis of advertising appeals and execution styles of cosmetic television commercials aired in China: Take examples of 12 cosmetic brands	Sun Yu	Vimviriya Limkangvanmongol
2016	Analysis of Chinese Generation Y’s Viewing Gratification of Web Series	Wei Yijun	Boonlert Supadhiloke
2019	Analysis On The Impact Of Training And Development on Employee Productivity In SABAI @ INYA Restaurant In Yangon, Myanmar	Kaung San	Lokweetpun Suprawan
2016	An Analysis of China's Rumor Spreading Process Via Sina Weibo	Dang Zirui	Boonlert Supadhiloke
2019	An analysis of Chinese documentary in We-media times	Lishuang Ma	Boonlert Supadhiloke
2014	An analysis of media literacy skills among chinese sina weibo users	Mengwei Zhang	Booonlert Supadhiloke
2017	Andy Murray as A Role Model for Thai Children	Lerdsin Siripoon	Boonlert Supadhiloke
2018	An Examination of the Communication Strategy Undertaken by Beauty Influencers on Instagram	Sararin Duangkae	Patama Satawedin
30-Nov-2020	An investigation of the influencing factors of user learning motivation for using the online learning platform of the foreign language school at Baise Universityn	Xin Nai	Ronald Vatananan-Thesenvitz; Luo Qiuxue
2019	An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree	Seoyun Kim	Pacharaporn Kesaprakorn
2020	Are BU bachelor’s students enrolled in art related curriculums more creative than students enrolled in other majors?	Peizhen Jiao	Johan Van Rooyen; Tengfei Long
2009	Assessing the students perceived learning usefulness of knowledge management IT tools in higher education : a case study of two international programs at Bangkok university	Mamun, Abdullah	Ribiere, Vincent
2020	An Assessment of Consumer Purchasing Intention Towards Environmentally Friendly Packaging For Ready-to-drink Tea and Coffee From The Study of Consumers Visiting Terminal 21 Mall, Asok, Bangkok	Dibyashwor Raj Baidya	Paul TJ James
2016	A Study of CCTV Versus International Media Reporting of Chinese Disaster, An Analysis of The Tianjin Disaster	Mao Shulin	James Gomez
2016	A Study Of Consumer Brand Choice Decision In Carbonated Soft Drinks In Particular Pepsi, Coke And Est (Top 3 Brands) In Bangkok, Thailand	Sonam Kumari	Sumas Wongsunopparat

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