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Title: | Analysis of Chinese Generation Y’s Viewing Gratification of Web Series |
Authors: | Wei Yijun |
Keywords: | Chinese Generation Y TV Drama Web Series |
Issue Date: | 2016 |
Publisher: | Bangkok University |
Abstract: | With the advent of information technology, Chinese generation Y started to
watch TV programs through video websites with their web TV, tablet computer or
smart phone. Some talented content providers began to create a new kind of culture
product, web series. Web series has its special style, very different from TV drama,
gradually become popular in Generation Y. Web series impact on traditional TV series
industry hugely, and become a new phenomenon of Chinese cultural industry which
builds considerable profit. This research uses survey approach, to explore what kind
of Generation Y like to watch web series and what factors will influence their
gratification of watching web series. Research found that younger Generation Y tends
to spend more time on web series. Besides, the more negative stereotype Generation
Y has on TV drama, the more they obtain gratification from watching web series. The
result of this research can help web series content providers and people who working
in cultural industry to promote China’s entertainment business in the future. |
Description: | Independent Study (M.Com.Art)--Global Communications, Graduate School, Bangkok University, 2016 |
Advisor(s): | Boonlert Supadhiloke |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/2085 |
Appears in Collections: | Independent Studies - Master
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