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DSpace at Bangkok University >
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Showing results 285 to 304 of 4427
| Issue Date | Title | Author(s) | Advisor(s) | | 2018 | Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, Vietnam | Ngoc Thai Khanh Nguyen | Nittana Tarnittanakorn |
| 2021 | Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intention | Hanxin Zhang | Rosechongporn Komolsevin |
| 2021 | Open innovation logics and practices generative mechanisms in Thai food machinery SMEs new product development: multiple case studies | Throngvid Hongsaprabhas | Xavier Parisot |
| 2560 | Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานคร | รัญชนา โภชนกิจ | ปฐมา สตะเวทิน |
| 2017 | Papi Jiang’s Personal Branding Strategy on Sina Weibo | Xu Jiayu | Pablo Henri Ramirez |
| 2009 | Participatory development communication and people's happiness in a Bhutanese community | Khampa | Boonlert Supadhiloke; Kinlay, dorjee |
| 2018 | Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in Thailand | Yang Qiong | Nittana Tarnittanakorn |
| 2022 | Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in Bangkok | Amornrat Yuensuk | Nittana Tarnittanakorn |
| 2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
| 2021 | Platform-based knowledge management: Motivation, process, and development – A case study of a Thai teachers' community platform | Peesadech Pechnoi | Dongcheol Heo |
| 2015 | Portrayal of Thailand: A Comparative Study of American and Chinese Films | Huang Shang | Ratanasuda Punnahitanond |
| 24-Jan-2018 | Positive factors affecting satisfaction toward sportswear department store A of customers in Bangkok | Chaiyot Norkaew | Penjira Kanthawongs |
| 2002 | A positive organizational behavior approach to work motivation : testing the core confidence model in China | Li, Weixing | Luthans, Fred |
| 25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
| 2021 | Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board | Laiping Huang | Ratanasuda Punnahitanond |
| 2016 | Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in Thailand | Phompassorn Boontavipitak | Sumas Wongsunopparat |
| 2019 | Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in China | Liqin, He | Nittana Tarnittanakorn |
| 2015 | Relationship Between Peace of Mind and Organizational Citizenship Behavior:The Mediate Role of Loving Kindness | Atiwat Pratchawittayagorn | Vanchai Ariyabuddhiphongs; Chuta Thianthai |
| 2018 | The relationships between perceived serviced quality, perceived value, perceived expectation and customer satisfaction and Myanmar people's satisfaction on the public transportation in Yangon | Aung Htooe Khaing | Kasemson Pipatsirisak |
| 2020 | Research and analysis of bachelor students’ creativity: A case study of accountancy and non-accountancy students from Baise University 2020 | Xu Yan | Detlef Reis; Wenbin Lin |
Showing results 285 to 304 of 4427
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