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Issue DateTitleAuthor(s)Advisor(s)
2018Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, VietnamNgoc Thai Khanh NguyenNittana Tarnittanakorn
2021Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intentionHanxin ZhangRosechongporn Komolsevin
2021Open innovation logics and practices generative mechanisms in Thai food machinery SMEs new product development: multiple case studiesThrongvid HongsaprabhasXavier Parisot
2560Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานครรัญชนา โภชนกิจปฐมา สตะเวทิน
2017Papi Jiang’s Personal Branding Strategy on Sina WeiboXu JiayuPablo Henri Ramirez
2009Participatory development communication and people's happiness in a Bhutanese communityKhampaBoonlert Supadhiloke; Kinlay, dorjee
2018Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in ThailandYang QiongNittana Tarnittanakorn
2022Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in BangkokAmornrat YuensukNittana Tarnittanakorn
2019Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in BangkokXiaomeng DongNittana Tarnittanakorn
2021Platform-based knowledge management: Motivation, process, and development – A case study of a Thai teachers' community platformPeesadech PechnoiDongcheol Heo
2015Portrayal of Thailand: A Comparative Study of American and Chinese FilmsHuang ShangRatanasuda Punnahitanond
24-Jan-2018Positive factors affecting satisfaction toward sportswear department store A of customers in BangkokChaiyot NorkaewPenjira Kanthawongs
2002A positive organizational behavior approach to work motivation : testing the core confidence model in ChinaLi, WeixingLuthans, Fred
25-Jan-2019Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in BangkokSu XinheKasemson Pipatsirisak
2021Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism BoardLaiping HuangRatanasuda Punnahitanond
2016Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in ThailandPhompassorn BoontavipitakSumas Wongsunopparat
2019Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in ChinaLiqin, HeNittana Tarnittanakorn
2015Relationship Between Peace of Mind and Organizational Citizenship Behavior:The Mediate Role of Loving KindnessAtiwat PratchawittayagornVanchai Ariyabuddhiphongs; Chuta Thianthai
2018The relationships between perceived serviced quality, perceived value, perceived expectation and customer satisfaction and Myanmar people's satisfaction on the public transportation in YangonAung Htooe KhaingKasemson Pipatsirisak
2020Research and analysis of bachelor students’ creativity: A case study of accountancy and non-accountancy students from Baise University 2020Xu YanDetlef Reis; Wenbin Lin
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