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DSpace at Bangkok University >

Browsing by Author Rosechongporn Komolsevin

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Issue DateTitleAuthor(s)Advisor(s)
2021The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on WeiboWei MeiRosechongporn Komolsevin
2021The Impact of Media Reform on Journalists: A Case Study of CCTV NewsGuan XiaRosechongporn Komolsevin
13-Sep-2020The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in ThailandWU JIAQIRosechongporn Komolsevin
5-Sep-2020The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in ThailandKoki NakanoRosechongporn Komolsevin
31-Mar-2021THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIESNary NalRosechongporn Komolsevin
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