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Browsing by Author Ratanasuda Punnahitanond

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Showing results 1 to 20 of 20

Issue Date	Title	Author(s)	Advisor(s)
2021	An analisys of the use of Facebook by the United Nations regional offices in Asia-Pacific for relationship cultivation with constituencies	Diego De La Rosa	Ratanasuda Punnahitanond
2022	Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of Weibo	Huating Yang	Ratanasuda Punnahitanond
2019	Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencers	Jerawan Thammchart	Ratanasuda Punnahitanond
2020	Dharma Programs on Thai Television: An analysis of Their Narration and Content	Balram Gurung	Ratanasuda Punnahitanond
2016	Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwan	Liang Huang	Ratanasuda Punnahitanond; James Gomez
2018	Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in China	Xue Tang	Ratanasuda Punnahitanond
2019	Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship types	Michael D. Wykoff	Ratanasuda Punnahitanond; Chalisa Magpanthong
2021	Health communication via Line and Thai seniors: Impacts of content type and message framing on audiences’ responses	Opaporn Pasvekin	Ratanasuda Punnahitanond
2018	How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?	Nguyen Le Phuong Quynh	Ratanasuda Punnahitanond
2020	Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand	Edwin Handriano Triawan	Ratanasuda Punnahitanond; Suwannee Luckanvanich
2020	Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand	Edwin Handriano Triawan	Ratanasuda Punnahitanond; Suwannee Luckanvanich
2013	Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents	Chau Ngoc Pham	Ratanasuda Punnahitanond
2021	Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations	Yimin Wang	Ratanasuda Punnahitanond
2015	Portrayal of Thailand: A Comparative Study of American and Chinese Films	Huang Shang	Ratanasuda Punnahitanond
2022	Product placement in Chinese variety show: A case study of Back to Fields	Changyan Liu	Ratanasuda Punnahitanond
2021	Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board	Laiping Huang	Ratanasuda Punnahitanond
2021	Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their Motivation	Poiluang Konsongsaen	Ratanasuda Punnahitanond
2021	The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam	Hau Le	Ratanasuda Punnahitanond
2018	Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand	Chang, Xiaoqing	Ratanasuda Punnahitanond
2020	Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory	Htoo Zin Oo	Ratanasuda Punnahitanond

Showing results 1 to 20 of 20