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Browsing by Author Ratanasuda Punnahitanond

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Issue DateTitleAuthor(s)Advisor(s)
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2013Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese AdolescentsChau Ngoc PhamRatanasuda Punnahitanond
2022Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48Wenhao FanRatanasuda Punnahitanond
2021Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientationsYimin WangRatanasuda Punnahitanond
2024Persuasion in Covid-19 health messages on social media: A case study of ChinaManhong LiRatanasuda Punnahitanond
2023Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of ChinaYuwen TengRatanasuda Punnahitanond
2023Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChatYujin YangRatanasuda Punnahitanond
2015Portrayal of Thailand: A Comparative Study of American and Chinese FilmsHuang ShangRatanasuda Punnahitanond
2024Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product CategoryXiaolin HuRatanasuda Punnahitanond
2022Product placement in Chinese variety show: A case study of Back to FieldsChangyan LiuRatanasuda Punnahitanond
2021Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism BoardLaiping HuangRatanasuda Punnahitanond
2024Textual analysis of advertising execution styles by top six TikTok influencers: A case study of VietnamThien Vinh HoangRatanasuda Punnahitanond
2021Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their MotivationPoiluang KonsongsaenRatanasuda Punnahitanond
2024The Effects of Culture-Embedded Advertisements on Consumers’ Brand Recognition and Brand Preference: A Case Study of Johnson & JohnsonYiyin LiangRatanasuda Punnahitanond
2021The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in ShanghaiSergey KhukhlaevRatanasuda Punnahitanond
2021The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in VietnamHau LeRatanasuda Punnahitanond
2023The Move Forward Party (MFP) Political Communication and Its Effects on Voters’ Perceived Political Ideology, Attitude Homophily, and the 2023 Thailand General Election Decision: Comparing Four Thai GenerationsSalas SupalakwatchanaRatanasuda Punnahitanond
2018Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in ThailandChang, XiaoqingRatanasuda Punnahitanond
2020Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication TheoryHtoo Zin OoRatanasuda Punnahitanond
Showing results 14 to 33 of 33
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