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Browsing by Author Ratanasuda Punnahitanond
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Showing results 26 to 33 of 33
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Issue Date
Title
Author(s)
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2024
Textual analysis of advertising execution styles by top six TikTok influencers: A case study of Vietnam
Thien Vinh Hoang
Ratanasuda Punnahitanond
2021
Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their Motivation
Poiluang Konsongsaen
Ratanasuda Punnahitanond
2024
The Effects of Culture-Embedded Advertisements on Consumers’ Brand Recognition and Brand Preference: A Case Study of Johnson & Johnson
Yiyin Liang
Ratanasuda Punnahitanond
2021
The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in Shanghai
Sergey Khukhlaev
Ratanasuda Punnahitanond
2021
The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam
Hau Le
Ratanasuda Punnahitanond
2023
The Move Forward Party (MFP) Political Communication and Its Effects on Voters’ Perceived Political Ideology, Attitude Homophily, and the 2023 Thailand General Election Decision: Comparing Four Thai Generations
Salas Supalakwatchana
Ratanasuda Punnahitanond
2018
Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand
Chang, Xiaoqing
Ratanasuda Punnahitanond
2020
Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory
Htoo Zin Oo
Ratanasuda Punnahitanond
Showing results 26 to 33 of 33
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