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Browsing by Author Ratanasuda Punnahitanond
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Showing results 12 to 31 of 31
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Issue Date
Title
Author(s)
Advisor(s)
2018
How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?
Nguyen Le Phuong Quynh
Ratanasuda Punnahitanond
2021
Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S
Lin Chi Hsun
Ratanasuda Punnahitanond
2020
Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand
Edwin Handriano Triawan
Ratanasuda Punnahitanond
;
Suwannee Luckanvanich
2020
Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand
Edwin Handriano Triawan
Ratanasuda Punnahitanond
;
Suwannee Luckanvanich
2013
Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents
Chau Ngoc Pham
Ratanasuda Punnahitanond
2022
Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48
Wenhao Fan
Ratanasuda Punnahitanond
2021
Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations
Yimin Wang
Ratanasuda Punnahitanond
2024
Persuasion in Covid-19 health messages on social media: A case study of China
Manhong Li
Ratanasuda Punnahitanond
2023
Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China
Yuwen Teng
Ratanasuda Punnahitanond
2023
Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChat
Yujin Yang
Ratanasuda Punnahitanond
2015
Portrayal of Thailand: A Comparative Study of American and Chinese Films
Huang Shang
Ratanasuda Punnahitanond
2024
Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category
Xiaolin Hu
Ratanasuda Punnahitanond
2022
Product placement in Chinese variety show: A case study of Back to Fields
Changyan Liu
Ratanasuda Punnahitanond
2021
Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board
Laiping Huang
Ratanasuda Punnahitanond
2021
Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their Motivation
Poiluang Konsongsaen
Ratanasuda Punnahitanond
2021
The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in Shanghai
Sergey Khukhlaev
Ratanasuda Punnahitanond
2021
The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam
Hau Le
Ratanasuda Punnahitanond
2024
The Move Forward Party (MFP) Political Communication and Its Effects on Voters’ Perceived Political Ideology, Attitude Homophily, and the 2023 Thailand General Election Decision: Comparing Four Thai Generations
Salas Supalakwatchana
Ratanasuda Punnahitanond
2018
Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand
Chang, Xiaoqing
Ratanasuda Punnahitanond
2020
Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory
Htoo Zin Oo
Ratanasuda Punnahitanond
Showing results 12 to 31 of 31
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