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DSpace at Bangkok University >
Browsing by Type Independent Studies
Showing results 313 to 332 of 4180
| Issue Date | Title | Author(s) | Advisor(s) | | 2021 | The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo | Wei Mei | Rosechongporn Komolsevin |
| 2023 | The Effect of Restaurant’s Employees, Price, and Aesthetic Values Impacting on Customers Intention to Revisit the Restaurant in Bangkok | Kan Kyun | Suthinan Pomsuwan |
| 2016 | The effect of service quality and customers' satisfaction on their repurchase intention of Tisco bank's hire purchase department | Methee Panyaphacharakul | Krairoek Pinkaeo |
| 2009 | The effects of leadership abilities (transformational and transactional leadership behaviors) and decision making abilities on job satisfaction and productivity in job of Thai female employees | Pradhan, Partha Pratin | Wuthichai Sitthimalakorn |
| 2020 | The Effects of Service Quality, Website Design, Information Quality, and Online Payment System on Customer satisfaction with meituan in nanning city of china | Jijia Wang | Khomson Tunsakul |
| 2020 | The effects of trust, perceived service quality, and corporate image on customer loyalty to china mobile in the dali city of china | Da Bao | Khomson Tunsakul |
| 2019 | The effects of violent content in Sina Weibo on Chinese generation Y's perception | Xie Zimeng | Boonlert Supadhiloke |
| 2010 | The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phones | Pratumrat Sopin | Wuthichai Sitthimalakorn |
| 2015 | The factor of influencing consumer satisfaction to purchase and repurchase skin care products through online shopping in bangkok | Pharanya Paiboonthavornying | Sumas Wongsunopparat |
| 2019 | The factors affecting intention to adopt innovative technology in convenience stores industry in China: A case of Alibaba Distribution Platform (ADP) | Feng Yang | Lokweetpun Suprawan |
| 2021 | The factors influencing consumer choice of online to offline (O2O) platform: A case study of food delivery application | Phurt Benjajinda | Dongcheol Heo |
| 2020 | The factors influencing customer satisfaction on may’s garden house restaurant in Bangkok | Mao, MuLong | James, Paul TJ |
| 2021 | The Factors of Education, Necessity, Access toward Recent Thai Business Graduates' Perception of Contract Management | Aria Fatourehchi | Suthinan Pomsuwan |
| 2018 | The factors of social media and online content affecting foreign travelers’ decision
making process to visit Thailand | Narat Koopratoomsiri | Lokweetpun Suprawan |
| 2015 | The Factors that Affect Customers Purchase Intention whilst Using WeChat as A Marketing Tool | Li, Jing | James, Paul TJ |
| 2023 | The factors that impact customer buying decisions: An explorative case study of industrial piping hose | Thanawat Neamsuwan | Chulatep Senivongse |
| 2019 | The Female Stereotype: A Case Study of Chinese TV Commercials in China | Deng Shuang | Patama Satawedin |
| 31-Mar-2021 | THE GENDER ROLE PORTRAYAL OF DISNEY PRINCESSES AND ITS IMPACT ON THE AUDIENCE | Sohani Shahid | Associate Professor Rosechongporn Komolsevin, Ph.D |
| 2023 | The impact of brand advocacy, electronic word of mouth, and microinfluencer, factors towards consumer purchase intention on social media in Thailand | Digdarshan Thapa | Suthinan Pomsuwan |
| 2018 | The Impact of Brand Awareness and Social Marketing Media on Thai Consumqr Brand Loyalty for Buying New Brand of European Automobile | Akihiro Yoshida | Kasemson Pipatsirisak |
Showing results 313 to 332 of 4180
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