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Browsing by Subject Consumer behavior

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Issue DateTitleAuthor(s)Advisor(s)
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2009The study of consumer perception towards service quality of The Pizza CompanyKessara KrajangjaengJames, Paul TJ
2009The study of consumer's attitudes and behaviors towards carbonate soft drinksArunee NakmongkolJames, Paul TJ
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