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Browsing by Subject corporate reputation

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Issue DateTitleAuthor(s)Advisor(s)
21-Jan-2021The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese CustomersGuangyi LingPacharaporn Kesaprakorn
2020The impact of crisis management strategies and corporate reputation on chinese consumers’ purchase intention in e-commerceYanfang LiuPacharaporn Kesaprakorn
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