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Browsing by Subject Brand equity

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Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2020A Study of Mall Choice Decision focusing on Siam Paragon, Terminal 21, and Central World, Bangkok, ThailandMengxaun GuoSumas Wongsunopparat
2017The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelryDai, WeiPacharaporn Kesaprakorn
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