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DSpace at Bangkok University >
Browsing by Author Sumas Wongsunopparat
Showing results 58 to 77 of 80
| Issue Date | Title | Author(s) | Advisor(s) | | 2015 | A Thai’s Perspective towards Ambient Advertising Strategy | Ankita Malhotra | Sumas Wongsunopparat |
| 2015 | The factor of influencing consumer satisfaction to purchase and repurchase skin care products through online shopping in bangkok | Pharanya Paiboonthavornying | Sumas Wongsunopparat |
| 2017 | The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan Districts | Hatsadee Wangpimoon | Kasemson Pipatsirisak; Sumas Wongsunopparat |
| 2015 | The Impact of Social Media Marketing On Fine Dining Choice Decision | Kanjana Pattanachai | Sumas Wongsunopparat |
| 2016 | The Impact QSR’s CSR Program Influences on QSR Brand Choice in Bangkok | Naruemon Kaewmanee | Sumas Wongsunopparat |
| 2015 | The Impcact Of Human Resource Management Practices Over Supply Chain Qualitative Performance | Yunus Emre Bulut | Sumas Wongsunopparat; Kasemson Pipatsirisak |
| 2015 | The Study of Brand Choice Decision of Top 3 Global Brand Quick Serviced Restaurant (KFC, McDonald’s, Burger King) in Bangkok | Xin, Guan | Sumas Wongsunopparat |
| 2016 | The Study Of Consumer's Brand Choice Decision For Quick Service Restaurant (QSR) in Yangon, Myanmar,Focusing on Fast Food Brands(KFC,Pizza Huts &Seasons) | Phyo Lai Yee Win | Sumas Wongsunopparat |
| 2016 | The Study of Customer's Choice Criteria in Choosing Mandarin Language Institution in Bangkok | Dan Huang | Sumas Wongsunopparat |
| 2015 | The Study of Diving Factors of Winter Clothes Sells in Bangkok | Shuqing Wei | Sumas Wongsunopparat |
| 2020 | The Study Of Factors Affecting Consumers’ Purchasing Behavior Via Online Networks In Bangkok | Ferheen Looji | Sumas Wongsunopparat |
| 2017 | The Study of Factors Influencing Chinese Customers’ Purchase Decision of Residential Condo in Bangkok | Lin Lei | Sumas Wongsunopparat |
| 2015 | The Study of Factors Influencing Purchase Decision of Passenger Car in Thailand. | Yang Jiao | Sumas Wongsunopparat |
| 2017 | The Study of Factors that Affecting Consumer Buying Preference towards Top Three Luxury Fashion Brands Including Chanel, Louis Vuitton and Prada in Bangkok, Thailand | Atip Thepsongkroh | Sumas Wongsunopparat |
| 2016 | The Study of Factors that Influence Consumer Purchasing Decisions towards Top Three Fast Food Brands Including Kfc, Pizza Hut and Lotteria in HoChiMinh City, Vietnam | Pham Hong Giang | Sumas Wongsunopparat |
| 2019 | The Study of Factors that Influence Patient's Choice Decision Receiving Cosmetic Surgery: A Case Study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok,Thailand | Petcharat Jeeramakorn | Sumas Wongsunopparat; Lokweetpun Suprawan |
| 2017 | The Study of Influential Factors on Hospital Choice for Medical Tourist in Thailand focusing on General Bangkok Hospital, BNH Hospital,Bumrungrad International Hospital | Yang Zi | Sumas Wongsunopparat |
| 2015 | The Study of Key Factors Resistance to change when Adoption of New Technologies in the Companies | Kanchana Singh | Sumas Wongsunopparat |
| 2019 | The Study of Perfume’s Purchase Criteria Comparing between Irregular and Regular Users of Customers in Bangkok | Chunmei Pei | Sumas Wongsunopparat |
| 2019 | The Study of Perfume’s Purchase Criteria Comparing between Irregular and Regular Users of Customers in Bangkok | Chunmei Pei | Sumas Wongsunopparat |
Showing results 58 to 77 of 80
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