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Browsing by Author Dr. Chutimavadee Thongjeen
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Showing results 1 to 1 of 1
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2023
THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM
Hong Thu Phuong
Dr. Chutimavadee Thongjeen
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