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Browsing by Subject Celebrity Endorsement
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
Advisor(s)
2021
Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo Thailand
Yunshan Wei
Vimviriya Limkangvanmongkol
2024
Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category
Xiaolin Hu
Ratanasuda Punnahitanond
2019
The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics Market
Jingrong Luo
Boonlert Supadhiloke
Jan-2024
The impact of media richness, celebrity endorsement and consumers' engagement of tik tok marketing on their intention to visit restaurants in thailand.
Win Lae Moe Khine
Krairoek Pinkaeo
Showing results 1 to 4 of 4
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