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Browsing by Subject Technology Acceptance

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Issue DateTitleAuthor(s)Advisor(s)
3-Jan-2023The Impact of Marketing Mixes (4PS), Technology acceptance, and Lisfstyle Factors towards Puchase Intention of Spotify PremiumRattanan JirayuwattanaChutimavadee Thongjeen
2023The influence of Financial Literacy, Digital Marketing, and Customer Perceived Value on the Acceptance of Cryptocurrencies Launched Through ICO Among BangkokiansButsaya KhaihongChutimavadee Thongjeen
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