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Browsing by Subject Social Influence
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) | Advisor(s) | 2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
2023 | THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM | Hong Thu Phuong | Dr. Chutimavadee Thongjeen |
9-Jun-2023 | The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, Thailand | Kanyapak Jirapattanakul | Sarinya Laisawat Suttharattanagul |
2019 | The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice | Liyuan Chen | Kasemson Pipatsirisak |
Showing results 1 to 5 of 5
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