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| Title: | SENSORY MARKETING IMPACTING THAI CUSTOMERS' SATISFACTION WITH DUNKIN' DONUT SHOP IN BANGKOK |
| Authors: | Lalit Nagar |
| Keywords: | Sensory Marketing
Customers' |
| Issue Date: | 29-Jun-2023 |
| Abstract: | This independent study was aimed at exploring the sensory marketing in terms of taste, touch, sight for product, sight for shop, smell, and sound impacting Thai customers’ satisfaction with Dunkin’ Donut shop in Bangkok. The survey questionnaire was applied for collecting the primary data. The sample size was 265 Thai customers’ who had experience of eating Dunkin’ Donuts. The results founded the sensory marketing in terms of sound contributed the strongest weighs of influence on Thai customers satisfaction with Dunkin’ Donut shop in Bangkok, followed by sight of product, taste, smell and sight for shop, respectively. On the other hand, the sensory marketing in terms of touch did not impact Thai customers’ satisfaction with Dunkin’ Donut shop in Bangkok. |
| Description: | In this study, we learn how sensory marketing impact Thai customers' satisfaction with Dunkin' Donut shop in Bangkok |
| Advisor(s): | Dr. Nittana Tarnittanakorn |
| URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5455 |
| Appears in Collections: | Independent Studies - Master
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