DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >

Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5356

Title: Exploring the Impacts on Travel Behavior post Covid-19:Analysis of Chinese tourist in Yunnan Province
Authors: Wang Rui
Keywords: knowledge-attitude-behavior(KAB)
travel intention
Issue Date: 2023
Publisher: Bangkok University
Abstract: The purpose of this study is to determine people's relative willingness to travel in the context of pandemics and to determine the factors they should consider when traveling in Yunnan Province. The knowledge-attitude-behavior (KAB) model is adapted. Four hundred questionnaires were distributed to Chinese tourists online through wechat QR code and network links. The results showed that risk knowledge could both affect risk perception and risk aversion attitude, and risk aversion attitude and risk perception affected recommendation intention and travel intention of Chinese tourists post Covid-19 in Yunnan.
Description: Independent Study(H.T.I.M)--Graduate School,Bangkok University,2023
Advisor(s): Somyot Wattanakamolchai
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5356
Appears in Collections:Independent Studies - Master

Files in This Item:

File Description SizeFormat
wang_rui.pdf10.82 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


  DSpace Software Copyright © 2002-2010  Duraspace - Feedback