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Please use this identifier to cite or link to this item:
http://dspace.bu.ac.th/jspui/handle/123456789/5356
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| Title: | Exploring the Impacts on Travel Behavior post Covid-19:Analysis of Chinese tourist in Yunnan Province |
| Authors: | Wang Rui |
| Keywords: | knowledge-attitude-behavior(KAB)
pandemics
travel intention |
| Issue Date: | 2023 |
| Publisher: | Bangkok University |
| Abstract: | The purpose of this study is to determine people's relative willingness to travel in the context of pandemics and to determine the factors they should consider when traveling in Yunnan Province. The knowledge-attitude-behavior (KAB) model is adapted. Four hundred questionnaires were distributed to Chinese tourists online through wechat QR code and network links. The results showed that risk knowledge could both affect risk perception and risk aversion attitude, and risk aversion attitude and risk perception affected recommendation intention and travel intention of Chinese tourists post Covid-19 in Yunnan. |
| Description: | Independent Study(H.T.I.M)--Graduate School,Bangkok University,2023 |
| Advisor(s): | Somyot Wattanakamolchai |
| URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5356 |
| Appears in Collections: | Independent Studies - Master
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