Creativeness and career choices: A case study of graduating students at Baise University

Abstract

Creativity is the fundamental driving force of social and economic development. Nowadays, enterprises have higher and higher requirements for talent and creativity. Colleges and universities also pay more and more attention to the cultivation of college students' creativity. Based on collecting literature on college students' creativity and innovative enterprises, this study discusses the relationship between college students' creativity and career choice by means of a quantitative analysis. Based on the research results, the paper discusses problem areas explaining the results, and gives suggestions on how to improve the creativeness-career choice-fit of undergraduate students in China.