An investigation of the influencing factors of user learning motivation for using the online learning platform of the foreign language school at Baise Universityn

Abstract

In the era of advanced communication and technology, the introduction of innovative education is inevitable. The emergence of online learning platforms is an upcoming trend. During this COVID19, schools across the China are using a variety of online learning platforms for teaching and learning, and many questions about online learning platforms are highlighted, so is in the Foreign Language School of Baise University. Based on this, this IS aim to study the factors that influence the motivation of students to use online learning platforms based on Attention, Relevance, Confidence, and Satisfaction (ARCS) theory and provide suggestions on how to improve students’ motivation for using an online learning platform. In the research method of this IS, the author adopts a mixed method of qualitative method and quantitative method. Based on literature review and in-depth interviews with 4 students from Baise University Foreign Language School, a questionnaire survey was developed and 619 valid answers were collected. After using Linear Regression analysis, Pearson Correlation analysis and other methods to analyze the data, the following conclusions were drawn. In the four dimensions of ARCS, ATTENTION has a negative impact on the motivation of students in foreign Language School of Baise University. Therefore, the dimension of "ATTENTION" should be removed when constructing an online learning platform that can stimulate the learning motivation of students in Foreign Languages School of Baise University. The other dimensions are ranked from most to least influential in order of confidence, relevance, and satisfaction. Finally, the author puts forward some strategies to stimulate the learning motivation base on confidence, relevance and satisfaction dimensions.