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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4402

Title: Factors Positively Impacting Loyalty of Walmart Hypermarket Customers in Yuxi City in China
Authors: Weng Xinyang
Keywords: Customer Loyalty
Customer Satisfaction
Issue Date: 2019
Publisher: Bangkok University
Abstract: The purpose of this paper was to examine the independent factors positively impacting the loyalty of Walmart hypermarket customers in Yuxi City in China. Those independent factors were services and fulfillment, price, satisfaction, trust, subjective norms, interaction with staff, merchandise variety and value, and interaction with other customers towards customer loyalty of Walmart hypermarket customers in Yuxi City in China. Total samples of 233 respondents were collected with the survey questionnaire at the hypermarkets located in Yuxi City in China. The researcher found that there were more female respondents than male respondents. Most of respondents were singles at the age between 24-29 with bachelor degrees. Most of them were students and teachers whose monthly income were less than 3000 RMB. They went to the hypermarkets only on special occasions and spent 101 to 200 RMB per week at the hypermarkets. The data sets utilized descriptive statistics and multiple regression analysis. The researcher found that only price (β = 0.286), interaction with other customers (β = 0.263), and merchandise variety and value (β = 0.206), accounted for 65.4% of the positive impact towards the loyalty of Walmart hypermarket consumers in Yuxi City in China with statistical significance at .01.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2014
Advisor(s): Penjira Kanthawongs
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4402
Appears in Collections:Independent Studies - Master

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