A Study of myanmar travellers behaviours and satsif actions tow ards visiting kyaik htee yoe pagoda

Abstract

This research aimed to study different behaviors and satisfaction levels of Myanmar travellers who have been to Kyike Htee Yoe Pagoda which is located at Kyike Htee Yoe Mountain, Mon State, Myanmar. It is a one of the most famous religious sites in Myanmar with about 2 million Myanmar travellers per year. The sample sizes for this study are 400 Myanmar travellers who have been to Kyike Htee Yoe Pagoda. The instrument of the research is survey questionnaires and the differences in satisfaction level of Myanmar travellers who have been to Kyike Htee Yoe Pagoda are analyzed and measured by statistical software program in the form of Percentage, Mean, Standard Deviation, Independent Sample Test, One Way Analysis (ANOVA) and LSD that statistically significant at level 0.05. The findings show that the majority of Myanmar travellers who have been to Kyike Htee Yoe Pagoda are female, aged between 15-25 years, with income between $201 to $500 and work as employees. As the results of the analysis of their behaviors, Myanmar travellrs are Buddhists and visited to Kyike Htee Yoe Pagoda to make pilgrimage and merits. They come with family and friends and spend 1-2 days at Kyike Htee Yoe Mountain. The source of travellers‟ information is from friends who have been to Kyike Htee Yoe Pagoda. The result from Myanmar travellers‟ satisfaction level shows the factors such as shopkeepers and local authorities‟ hospitality, health care and pricing are still needed to be improved. They have the high satisfaction level for overall satisfactions and the factors; attraction, hospitality and pricing and the moderate satisfaction level for pricing.