The Portrayal of Female Fashion Magazine (Rayli) and Chinese Young Women’s Attitudinal and Behavioral Change

Abstract

Nowadays, female fashion magazines are one of the ways that women gain information of fashion, lifestyle, and entertainment. They also teach women how to dress, how to be beautiful and how to upgrade themselves. Female fashion magazines are no longer a stuff that people read it for pastime. The main purpose of this study is to investigate the influence of the portrayal of female fashion magazine (Rayli) and Chinese young women’s attitudinal and behavioral change. Rayli magazines as a female fashion magazines study sample. The style of presentation, contents and advertisements in Rayli magazines were concluded. A qualitative semi-structural interview method was used in this study. Collect data from previous studies to conduct questions for the materials of interviews. Fifteen Chinese young women who live in Nanning at least one year were invited into this interview. A uses and gratification theory was used as the foundation of this study to help the researcher figure out the answer of research questions. This research used thematic analysis to analyze the data collected from semi-structural interview. According to the findings, there are six concepts that will influence Chinese young women’s attitude and behavior toward lifestyle and work. This study can be seemed as a guideline to help female fashion magazines improving their contents.