An analysis of media literacy skills among chinese sina weibo users

Abstract

The purpose of this survey research is to examine the Chinese users’ media literacy skills gained before and after using Sina Weibo, and to examine the effect of their before-and-after usage of Sina Weibo on their media literacy skills. Two hundred Chinese Social Networking Service users of Sina Weibo were being selected by using random sampling to participant in the survey research. The mean and standard deviation were being analyzed by Paired Sample T-Test to examine the difference of media literacy skills before and after the usage of Sina Weibo. The findings revealed that Chinese Social Networking Service users gained significantly higher media literacy skills after using Sina Weibo than media literacy skills before using Sina Weibo. The respondents gained significantly access skills, analytical skills, evaluative skills, creative skills, and participative skills after using Sina Weibo.