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Issue DateTitleAuthor(s)Advisor(s)
2021Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo ThailandYunshan WeiVimviriya Limkangvanmongkol
2564Chinese tourist satisfaction towards travel website: the case study of www.ctrip.comMeiyuan ChenSiwasak Pansukkum
2-Mar-2024Chinese tourists' satisfaction towards shopping service in Bangkok, ThailandYan LiuDr. Siwask Pansukkum
2022Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of WeiboHuating YangRatanasuda Punnahitanond
2019Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,ChinaXuan WuSumas Wongsunopparat
2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2561CLC Production (Creative Low Cost Production)อาทิตย์ บัวงามสรรค์ชัย เตียวประเสริฐกุล; ปีเตอร์ รุ่งเรืองกานต์
2019Clothing Advertising on WeChat and It’s Influence on Chinese People’s Purchase IntentionPeng XiziBoonlert Supadhiloke
2019Co-creation of Brands: A Bibliometrics Assessment of Existing LiteratureNils Love Amadeus NorenDr. Ronald Vatananan-Thesenvitz
2014Collectivism and Turnover Intention: the Mediating Effect of Organizational IdentificationPhan Thy NhanVanchai Ariyabuddhiphongs
2019Communicating Social Support for Thai Men who have Sex with Men with HIV/AIDSWuttichai PhaovanichAustin S. Babrow
2011Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald’s restaurants in Bangkok, ThailandPariya RinrattanakornJames, Anita C.
2001Communication apprehension and perceptions of understanding in computer-mediated communication : the use of electronic mail in Thai automotive industryDanai KristhaninAden, Roger
2004Communication satisfaction as moderator of the relationship between organizational commitment and willingness to participate in planned organizational change : a case study in two Thai organizationsSuchart OtaivitesJames, Anita C.
29-Jan-2019Communication, Website Usability, Price Value, and Trust Affecting Decision to Book Hotel Online of Chinese Tourists in BangkokCaiyuan HuangNittana Tarnittanakorn
2020Comparative study of tourism campaign in 2019 between Japan and Thailand: Message and mediaNapatlada RuangdetRosechongporn Komolsevin
2018Consumer attitudes and subjective norms affecting organic food purchase decision of consumers in BangkokPawinee ChonsiripongNittana Tarnittanakorn
2009Consumer attitude towards restaurant selection : a case study of oyster restaurant at new Sathorn areaGao, WenqiJames, Paul TJ
2009Consumer behavior toward book rental store : a study of rental behavior of residents at Soi Pattanakarn 61, BangkokPacharapan ThaneeJames, Paul TJ
2009Consumer behavior towards digital single-lens reflex (DSLR) camerasKantamet JiratanakulJames, Paul TJ
Showing results 109 to 128 of 4777
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