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Issue DateTitleAuthor(s)Advisor(s)
21-Jan-2017A Study on Factors Affecting Customer’s Attitude toward Intention to Purchase Green Products in Bangkok, Thailand.Saichao LiSumas Wongsunopparat, Ph.D
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2022Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in BangkokAmornrat YuensukNittana Tarnittanakorn
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