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Browsing by Subject Social Influence

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Issue DateTitleAuthor(s)Advisor(s)
2019Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in BangkokXiaomeng DongNittana Tarnittanakorn
25-Jan-2019Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in BangkokSu XinheKasemson Pipatsirisak
2023THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAMHong Thu PhuongDr. Chutimavadee Thongjeen
9-Jun-2023The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, ThailandKanyapak JirapattanakulSarinya Laisawat Suttharattanagul
2019The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai riceLiyuan ChenKasemson Pipatsirisak
Showing results 1 to 5 of 5

 

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