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Browsing by Subject Consumer behavior--Case studies
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Issue Date
Title
Author(s)
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2009
Effect of brand image and product features toward purchasing laptops
Rattanapong Chokpiromwongsa
James, Paul TJ
2009
Factors affecting consumer-initiated online brand community commitment and brand loyalty : case study of www.yaris-club.net
Naphajira Sangjindavong
Wuthichai Sitthimalakorn
2009
The impact of promotional activities on customer purchasing behavior at Tesco Lotus
Yang, Zhanting
James, Paul TJ
2009
The study of consumer perception towards service quality of The Pizza Company
Kessara Krajangjaeng
James, Paul TJ
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