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Issue DateTitleAuthor(s)Advisor(s)
2015A Thai’s Perspective towards Ambient Advertising StrategyAnkita MalhotraSumas Wongsunopparat
2009The impact of promotional activities on customer purchasing behavior at Tesco LotusYang, ZhantingJames, Paul TJ
2019The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018)Bai ChenPacharaporn Kesaprakorn
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