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Issue Date	Title	Author(s)	Advisor(s)
19-Apr-2023	Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars	Kanruethai Thanasrichatthon	Khomson Tunsakul
2023	THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM	Hong Thu Phuong	Dr. Chutimavadee Thongjeen

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