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Browsing by Author Ratanasuda Punnahitanond

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Issue DateTitleAuthor(s)Advisor(s)
2024Advertising Strategy of Online AdvertisementsDeng ShiqiRatanasuda Punnahitanond
2021An analisys of the use of Facebook by the United Nations regional offices in Asia-Pacific for relationship cultivation with constituenciesDiego De La RosaRatanasuda Punnahitanond
2020Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINAWang Peng XiangRatanasuda Punnahitanond
2022Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of WeiboHuating YangRatanasuda Punnahitanond
2019Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencersJerawan ThammchartRatanasuda Punnahitanond
2020Dharma Programs on Thai Television: An analysis of Their Narration and ContentBalram GurungRatanasuda Punnahitanond
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2019Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship typesMichael D. WykoffRatanasuda Punnahitanond; Chalisa Magpanthong
2013Farming South Sudan : The portrayal of South Sudan in international newsRajatalo, KariBoonlert Supadhiloke; Ratanasuda Punnahitanond
2021Health communication via Line and Thai seniors: Impacts of content type and message framing on audiences’ responsesOpaporn PasvekinRatanasuda Punnahitanond
2018How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?Nguyen Le Phuong QuynhRatanasuda Punnahitanond
2021Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’SLin Chi HsunRatanasuda Punnahitanond
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2020Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to ThailandEdwin Handriano TriawanRatanasuda Punnahitanond; Suwannee Luckanvanich
2013Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese AdolescentsChau Ngoc PhamRatanasuda Punnahitanond
2022Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48Wenhao FanRatanasuda Punnahitanond
2021Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientationsYimin WangRatanasuda Punnahitanond
2024Persuasion in Covid-19 health messages on social media: A case study of ChinaManhong LiRatanasuda Punnahitanond
2023Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of ChinaYuwen TengRatanasuda Punnahitanond
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