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Browsing by Subject Storytelling Techniques

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Issue DateTitleAuthor(s)Advisor(s)
2024Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product CategoryXiaolin HuRatanasuda Punnahitanond
2022The influence of K-Pop celebrities’ storytelling techniques in TikTok on Thai fan’s celebrity credibility and worship behaviorZheng XuPacharaporn Kesaprakorn
24-Mar-2025The Influence Of Storytelling Techniques On Thai Viewer's Interest And Behavior In Watching Thai BL Dramas - A Case Study Of" A Tale Of A Thousand Stars"Yang Chin YingNattawat Wongwilatnurak
Showing results 1 to 3 of 3

 

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