DSpace Community: ปริญญาตรี
http://dspace.bu.ac.th/jspui/handle/123456789/96
ปริญญาตรี2024-03-29T12:32:23Zแผนธุรกิจ บริษัท GOLD SIAM LATEX Co., LTD
http://dspace.bu.ac.th/jspui/handle/123456789/5614
Title: แผนธุรกิจ บริษัท GOLD SIAM LATEX Co., LTD
Authors: ศุภสินธุ์ วงศ์บุญสิน
Abstract: การจัดทำแผนธุรกิจฉบับนี้มีวัตถุประสงค์เพื่อสร้างธุรกิจและศึกษาความเป็นไปได้ของ
โรงงานผลิตหมอนที่นอนยางพาราชื่อบริษัท GOLD SIAM LATEX Co., LTD ซึ่งผลิตและจัดจำหน่าย
ที่นอนหมอนยางพาราโดยจัดจำหน่ายภายใต้แบรนด์ IYARA LATEX มีสินค้าให้เลือก เช่น
หมอนยางพารา ที่นอนยางพารา ตุ๊กตายางพารา หมอนรองคอยางพารา เป็นต้น
แผนธุรกิจนี้ได้จัดทำขึ้นสำหรับโรงงานผลิตหมอนที่นอนยางพาราโดนใช้การวิเคราะห์
ระบบ 7P’s การวิเคราะห์ปัจจัยแวดล้อมภายใน การวิเคราะห์ปัจจัยแวดล้อมภายนอก Swot
Analysis ในการวิเคราะห์สถานการณ์ต่าง ๆ การวิเคราะห์การแข่งขัน สภาพของการแข่งขัน
ที่มาของการแข่งขัน แนวคิด BCG Matrix วิเคราะห์สถานการณ์การตลาด การวิเคราะห์ตำแหน่ง
ของสินค้า การวิเคราะห์ความได้เปรียบทางการแข่งขัน การจัดทำกลยุทธ์และแผนปฎิบัติการ
กรอบแนวคิดที่นำไปสู่กลยุทธ์ แนวคิดและทฤษฎีที่นำมาใช้ แผนงานด้านการเงินและงบประมาณ
Description: การค้นคว้าอิสระ (บธ.ม.)--สาขาวิชาวิสาหกิจขนาดกลางและขนาดยอม บัณฑิตวิทยาลัย มหาวิทยาลัยกรุงเทพ, 25652565-01-01T00:00:00ZStudy of Factors Influencing Digital Transformation Process in Bangkok
http://dspace.bu.ac.th/jspui/handle/123456789/5487
Title: Study of Factors Influencing Digital Transformation Process in Bangkok
Authors: Thusitha De Silva
Abstract: The purpose of this research is to study factors influencing digital transformation process in Bangkok, Thailand. These factors include eight first-order independent variables: Leadership (LD), Employee (EP), Culture (CT), Work Environment (WE), Mindset (MS), Organizational Friction (OF), Management of Transformation (MT), and Talent Acquisition (TA); three second-order variables: Leadership & Motivation (LDM), People (PPL), and Workplace Culture (WPC) and one dependent variable: Digital Transformation (DT). 400 sample were collected using electronic questionnaire through social media. We used Structural Equation Models (SEM) for data analysis. The result shows that since the RMSEA, which is an absolute fit index that assesses how far our hypothesized model is from a perfect model, for this model is .04 (<.05) which strongly indicates a “close fit” and the Goodness of Fit Index (GFI) value is .902 (>.90), the model seems to fit well according to the descriptive measures of fit. Moreover, CFI, which is incremental fit indices that compare the fit of our hypothesized model with that of a baseline model (i.e., a model with the worst fit), its value equals .903 indicating an acceptable fit.
Most digital transformations fail. Various studies from academics, consultants, and analysts indicate that the rate of digital transformations failing to meet their original objectives ranges from 70% to 95%, with an average at 87.5%. Yet, digital transformation has been at the top of corporate agendas for at least a decade and shows no sign of slowing down. On the contrary, many commentators have highlighted the accelerating impact of the Covid-19 period on digital transformation. Digital transformation is something no management team should attempt alone. It takes deep into reality and a sense of ownership among people across the enterprise to make transformation a reality. More importantly, Talent Acquisition (TA), Leadership & Motivation (LDM), and Workplace Culture (WPC) seem to have significant effects on Digital Transformation (DT) process due to their p-values are all less than .05. That means if corporates focus more on acquiring new talent and at the same time improve corporate leadership and motivation and workplace culture, they will be more likely to be successful in digital transformation which is necessary condition for all organisations to be competitively sustainable going forward.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 20222023-01-01T00:00:00ZThe Effect of Restaurant’s Employees, Price, and Aesthetic Values Impacting on Customers Intention to Revisit the Restaurant in Bangkok
http://dspace.bu.ac.th/jspui/handle/123456789/5480
Title: The Effect of Restaurant’s Employees, Price, and Aesthetic Values Impacting on Customers Intention to Revisit the Restaurant in Bangkok
Authors: Kan Kyun
Abstract: This research aims to understand the factors influencing customers' intention to revisit the restaurant in Bangkok. The three independent variables of this study to understand the dependent variable of customers' revisit intention are the restaurant's employees, price, and aesthetic values. Sub-variables to test restaurant employees included their knowledge of food and drink menus and communication abilities, skills for taking care of customers, and cheerfulness. The sub-variables for price consisted of the affordability of the food price, promotional offers, and equivalent value paid for the food. The sub-variables for aesthetic values included interior and exterior décor, atmosphere, and food and beverages. Quantitative research was adopted to collect the data from the 200 respondents who were residing in Bangkok, and snowball sampling method was used to collect the survey from social media contacts using Google forms for this study. The questionnaire comprises multiple choices for demographic data and a five-point Likert scale for independent and dependent variables. The statistical software used for analyzing data includes descriptive and inferential analysis. The results of the study showed that all the hypotheses proposed were supported. The results revealed that there is a significant effect between the independent variables (restaurant’s employees, price, and aesthetic values) and the dependent variable (revisit intention).
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 20212023-01-01T00:00:00ZThe Influence of Passenger Attitudes, Passenger Behavior and Pricing Strategy Towards Decision to Choose a Low-Cost Carrier In Thailand
http://dspace.bu.ac.th/jspui/handle/123456789/5479
Title: The Influence of Passenger Attitudes, Passenger Behavior and Pricing Strategy Towards Decision to Choose a Low-Cost Carrier In Thailand
Authors: Yasumando Situmorang
Abstract: This study has the purpose to examine the factors that influence passengers towards their decision to choose a low-cost carrier in Thailand. The three independent variables of this study are passenger attitude, passenger behavior and pricing strategy. The sub-variables of passenger attitude are perceived value and perceived service. The sub-variable of passenger behavior are reason of travel and advance booking. The sub-variable of pricing strategy are promotion and airline ancillary. The dependent variable of this study is the decision to choose a low-cost carrier in Thailand. Quantitative research was used for the collection of data for this research. A survey of 202 people are conducted in Bangkok to test the hypotheses. The online questionnaires were sent out and collected from the correspondent which comprises multiple-choice questions for demographic data and a five-point Likert scale for questions regarding both independent and dependent variables. The data analysis methods used were descriptive statistics and multiple linear regression analysis. The result of this survey supported all the hypotheses, where there was relationship between passenger attitude, passenger behavior and pricing strategy towards passenger decision to choose a low-cost carrier in Thailand, which might help the carriers with necessary strategies to attract more customers.
Description: Independent Study(M.B.A.)--Graduate School, Bangkok University, 20212023-07-19T00:00:00Z